MLM/Network Marketing Rule #28: Credibility is crucial to luring high quality leads. Build rapport by providing excellent information over time to a targeted group.
There’s a lot of static on the internet and most people are very careful about who they listen to about acquiring genuine MLM success – and for excellent reason. The primary reason why people are highly skeptical is because most marketers “question to get married on the first date.”
Let me clarify. Picture in your mind a setting where a man sees a very striking young lady from across the room. He decides to make his way over to her, and upon meeting her FOR THE FIRST TIME he “pops the question.” Now, isn’t that just outrageous? Who in their right mind would do such a thing? Who in their right mind would RESPOND to that?
We can all agree that this warrants a small giggle, but it’s the exact strategy that most amateur marketers attempt with regularity. They want to “tie the knot” the first time they make contact on a blog, or meet at a networking event, etc. They go right for “buy my product,” “check out my super business,” “sign up for my webinar/conference call/website and they rarely stop to reckon that “we’ve just become familiar.”
What ever happened to building respect first? The reps that genuine MLM success in this industry are those who reckon long-term. They don’t “tie the knot” on the first interaction. There are a few “unspoken” MLM success guidelines that you can’t afford to break, and this is one that gets violated quite frequently.
Trust, honesty, and unconditional like are the ingredients for success in any relationship, ESPECIALLY your relationship with your prospects. The only way to master these three qualities is over time with stanchness and focus. This is at the heart of why you need to leverage a marketing system that permits you to connect with your prospects on a regular basis and allow the natural buying cycle of your prospect to take its course.
Discontinue looking to “close” people and start trying to “care” for people. Mike Dillard coined the term “sellacation” – selling through education. It starts with OBTAINING PERMISSION to send information. Never deliver anything without getting permission first, ever.
Periodically send low-key, educational tips to your lead and invite them to learn more, or initiate a transaction on the back-end, never on the front end. If you question a young lady if it’s ok to buy her a drink, and she accepts, that’s a minor step towards asking permission to see her again; but that only comes after a conversation.
If she likes what you have to offer, requesting to see her again is effortless. Hopefully in the initial interaction, you found out some of her passions and you’ll present a gift in place of that knowledge on your next date.
Do you see where I’m headed with this? Without trust you will not succeed in marketing online, no matter what you try.
“Ancient school” prospecting is hurting most people’s business today because it doesn’t really help with building a relationship. It’s all or nothing on the first ccommunication, and that’s not going to work in today’s market. I’m an strong supporter for building long-term relationships and statistically this is the best approach in business, mainly online.
If you want to learn how to build a long-term marketing system to promote strong growth and master the MLM success fundamentals, Larry Beacham can teach you more than 9 different relationship building strategies to accomplish this.
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