Applications for Website Video – from Marketing to Customer Self-Service
Webvideos have become a crucial part of the online marketing activity. They are being used to market, to sell, to clarify the detail of products and services and to provide customer service, help, advice and guidance. Online corporate video productions range from 10-30 seconds for quick riding advertisements, to 2-3 minute summaries and longer for customer service video tutorials.
It is no exaggeration to say the promise of online video productions are endless. The diagram below shows types of website video usage and how they work in the context of online viewing habits.
We categorised web video uses into two broad areas of marketing and customer service. The duration of a web video will depend on its marketing objective and when, in the web conversion or sales-to-service cycle, the viewer will see it.
For example, an online video advert must get its message over in 10-30 seconds, but if someone visits your website as a response to that advert or to pay-per-click publicity there is an assumption that the viewer has some interest in what your business message is and consequently they will allow you longer to say it.
A Web based customer service video production can provide intricate information, broken down into bite size sections and played over and over again at the viewers convenience. So long as the information place forward is useful and relevant the duration of the video production is not usually an issue.
Information delivered through the use of online video softens the gap between wanting to know something and the process of finding it out. If people are attracted in the presentation they will watch on and come back for more.
What is clear is that a corporate video production can provide a return on investment at all points in the business cycle: from generating extra business to providing customer advice and guidance, thereby reducing the overall cost of customer care.
After an early career in the Steel industry Mark studied Graphic Design at his local university. He then went on to work for a number of years as creative director of Mannenberg Ltd. Here he managed all creative output from Nationally based magazines to website design and other aspects of the design canon.The past few years has seen him work as a freelance Graphic Designer for various clients. Mark is a founding members of WebVideos. To find out more please visit:
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Tags: al, Applications, Customer, et, from, h, Marketing, q, SelfService, video, Website